Take the next step in your leadership career by helping shape the future of motorbike retail.

BMW Group Retail

Working in BMW Group Retail feels different to other careers – in or outside the automotive world. There’s the passion our team have for the Group’s world-famous brands. The collective pride in the quality of our design, technology and engineering. The satisfaction that comes from making every customer interaction memorable. And a sense of excitement about the future and what it holds.

This is where to keep moving forward, to keep improving yourself, and to follow the career you want in the future of automotive retail.

Shape the future of motorcycle retail

Our market is changing and our customers are too. That’s why we’re dedicated to bringing tomorrow’s driving experience to our customers today. And why we want to create retail experiences that are years ahead of the competition’s.

Our cutting-edge showrooms feature eye-catching design and the latest technology tools, like our ground-breaking AR apps. The challenge is to inspire our sales teams to create new and better customer experiences for people who are just as excited about BMW bikes.

Your role

You’ll take responsibility for maximising profit in all areas of responsibility, to develop and agree aftersales plans and budgets, including service, accessories, overheads and all related items to achieve marketing and financial targets and to deliver results to meet and where possible exceed agreed budgets.

Your leadership will ensure customers enjoy positive, memorable experiences every time they visit your site or interact with your sales team. You’ll also oversee sales processes, activities and target setting, as well as initiating marketing activities and taking care of operational management.

Your profile

Along with demonstrable sales experience in the automotive industry, you will also bring with you outstanding communication skills, along with flexibility and the ability to motivate the Aftersales team and lead by example. Excellent analytical, financial and change management skills are essential, and a good level of education, business, technical or equivalent is desirable.

Proven experience in an aftersales management position is desirable and UK car and motorbike driving licence (or equivalent).

A highly effective motivator, you will already have leadership and performance management experience and a track record of developing others. You’ll have a strong customer focus, alongside proven business acumen, problem-solving abilities and relationship-building skills.


Your hard work will be rewarded with a pension scheme, access to use of Motorrad products, access to bespoke training courses at the state-of- the-art BMW Training Academy and BMW accreditation and certification.

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